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Campaign: – Double Island resort

‘hush hush’ A very private affair...

Client: Double Island luxury resort. Resort stays offered on an entire island basis only.
Brief: To develop a series of press ads for the corporate meetings (MICE) and elite holidays and wedding market. To convey the message of being very exclusive and very private. This was aimed at a Sydney target especially during the
winter season.
Creative solution: To create an air of secrecy with the slogan: “hush hush” A very private affair...
Body text theme: Double Island, Australia’s most exclusive island retreat is offered to you on an entire island basis only. Now you can holiday without another soul - except your invited guests.
Placement: SMH, Fin review, Australian, Australian Bride, The Quorum, Bride to be, MICE, Complete Wedding and CIM.

Concept, copy and design Jesse Dyball - EXO Design 2006 - 2007.